Filipino basketball fans won’t just be watching Anthony Edwards from afar this August—they’ll get the rare opportunity to experience one of the NBA’s biggest young stars up close.
The Minnesota Timberwolves standout is set to headline the “Believe That. Tour” in Manila, with adidas bringing the NBA All-Star to the Philippines for a weeklong celebration that blends basketball, fashion, and fan interaction.
The centerpiece of the tour will be the Anthony Edwards Fan Fest on August 15 at Bonifacio Global City, where fans can catch the high-flying guard in person as adidas caps off several days of basketball-themed activities across Metro Manila.
For adidas Philippines, bringing Edwards to the country is about rewarding one of basketball’s most passionate fan bases.
“We’ve always wanted to bring Anthony Edwards to the Philippines because we know how much Filipino fans connect with his personality and the way he plays the game,” said Dave Sexton, country manager of adidas Philippines.
“Ant represents a new generation of basketball athletes who are as influential off the court as they are on it. The Fan Fest is our way of celebrating that connection while also bringing together the incredible basketball community that makes the Philippines one of the most passionate basketball nations in the world,” he added.
The celebration begins even before Edwards lands in Manila.
From August 9 to 16, adidas 5th Avenue will transform into the “Believe That. Tour Merch Store,” featuring exclusive Manila-themed merchandise, limited-edition decals created by Filipino artist Charlie Salazar, and Anthony Edwards’ signature footwear and apparel.
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Anthony Edwards is heading back to Asia for another tour. Details about his tour
Name: Believe that tour
Location: Manila, Philippines
Date: August, 13-15 pic.twitter.com/fcIlmAiAZl— Anthony Edwards Muse (@TheEdwardsMuse) July 3, 2026
The store will also showcase adidas Philippines’ two basketball SMUs for 2026—the Anthony Edwards 2 “Magpakitang Gilas” and the Believe That. 1 “Tibay ng Lahi,” both designed by Filipino creative Melvin Rodas.
The festivities will continue on August 14 with the “Believe That. Challenge,” a nationwide 1-on-1 tournament organized by adidas and Foot Locker. Participants who purchase eligible Anthony Edwards signature shoes before the registration deadline will have a chance to compete for a ₱100,000 cash prize.
The tournament champion will receive the trophy directly from Edwards during the Fan Fest, adding another memorable moment to the NBA star’s visit.
The Fan Fest itself, taking place along BGC’s 5th Avenue and C1 Park, will be open to the public free of charge, giving Filipino fans another opportunity to interact with one of the league’s fastest-rising superstars.
Edwards arrives in Manila fresh off another milestone-filled stretch in his career. The 24-year-old former No. 1 overall pick has already earned four NBA All-Star selections, two All-NBA Second Team honors, the 2026 NBA All-Star Game MVP, and an Olympic gold medal with Team USA at the 2024 Paris Olympics.
Now, the explosive guard adds another stop to his growing global profile—bringing his game, personality, and signature “Believe That.” brand directly to one of basketball’s most passionate countries.
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