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  • “I just wanna do my best to uplift my NLEX players”: Jimmy Alapag ready for first PBA coaching challenge

    “I just wanna do my best to uplift my NLEX players”: Jimmy Alapag ready for first PBA coaching challenge

    The NLEX Road Warriors are entering a new chapter with one of Philippine basketball’s most respected figures at the helm.

     

    In one of the biggest coaching acquisitions of the PBA offseason, NLEX officially welcomed Philippine Basketball Association legend and former Sacramento Kings player development coach Jimmy Alapag as its new head coach. The appointment marks Alapag’s first opportunity to serve as a head coach in the PBA after years of building his coaching résumé both locally and overseas.

     

    Alapag succeeds veteran tactician Jong Uichico and inherits a team that emerged as one of the league’s strongest contenders during the PBA Season 50 Commissioner’s Cup, where the Road Warriors finished as the No. 1 seed with an impressive 10-2 win-loss record. Expectations are naturally high, but rather than implementing sweeping changes, the six-time PBA champion is focused on strengthening the culture that already exists within the organization.

     

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    Having already conducted his first training sessions and guided the Road Warriors during a tune-up game in preparation for the upcoming Governors’ Cup, the 48-year-old expressed excitement about beginning this new chapter of his coaching career.

     

    “I was able to have conversations with the players. I’m just excited to get to work. Obviously, malapit na yung start of the Governors’ Cup. We have roughly ten days or so. So medyo ipit yung time. But I will do my best,” Alapag said during his introductory press conference.

     

    Despite the limited preparation time, Alapag was encouraged by what he witnessed from his players in their early sessions together. More than systems and tactics, he believes competitiveness and mindset will serve as the team’s foundation.

     

    “I thought the mood was great. They looked excited. I hope that’s a great sign. But I thought this morning, I told them before the game, their competitive spirit was at a high level for a tuneup game. And I think that’s the first battle. Before we get to the X’s and O’s, your competitive spirit. I think us as Filipinos, it’s natural for us. So I just wanna bring that out in all of them. I think everything else will take care of itself,” he added.

    Alapag’s appointment reunites one of the country’s greatest point guards with the PBA in a vastly different capacity. Widely regarded as one of the finest floor generals in league history, he enjoyed an illustrious playing career highlighted by multiple championships, MVP-caliber performances, and years of leadership with both club and country. Since retiring as a player, he has steadily expanded his coaching credentials, including valuable experience in the NBA.

     

    Rather than overhauling the Road Warriors’ identity, Alapag emphasized that his immediate priority is helping his players maximize their potential while fostering a stronger sense of unity inside the locker room.

     

    “I just wanna do my best to uplift my NLEX players. I think as a coach, it’s something that I learned from coach Mike Brown during our time together in Sacramento before he moved on to New York and won an NBA championship. He was all about being positive with the players and really trying to encourage them, uplift them, to allow them to play and perform at their best. That’s one of the things I’m gonna try to implement.

     

    “Growing not just as individual players but more so growing as a family. I want them to get to know me, and I also want to make sure I get to know them on a personal level. ‘Cos I think it’s so important to develop new relationships. Siyempre kilala ko sila. And I think it works both ways because if you do that, you will be able to see it when they play on the court. So just continue to grow as a team and as a family, continue to help the players improve,” he continued.

     

    The emphasis on relationships is a philosophy Alapag developed during his three-year stint as a player development coach with the Sacramento Kings. Working under respected NBA coach Mike Brown, Alapag gained firsthand experience in one of the world’s most competitive basketball environments, learning that player development extends well beyond improving on-court skills.

     

    His NBA experience reinforced the importance of communication, trust, and genuine investment in each player’s growth—principles he now hopes to bring to NLEX as the Road Warriors pursue another deep playoff run.

     

    “I think this is something I learned in my time in Sacramento. I think the relationship part of player development is a huge component. Because at the end of the day, coaches and players are human beings. And so I think it’s important to always come from a perspective of wanting to help and wanting to uplift them in their careers. I’m not playing anymore. Whatever I can do to help them have success in their careers and extend their careers, I think that’s a huge part of player development,” Alapag concluded.

     

    For NLEX, Alapag’s arrival represents more than just a coaching change—it signals the beginning of a new era built around player empowerment, accountability, and a modern approach to team culture. While the Road Warriors have already proven they can compete with the league’s best, the challenge now will be translating regular-season success into a championship breakthrough under new leadership.

     

    The Alapag era officially begins on Friday, July 10, when the Road Warriors take on guest team Macau Giant Pandas in the opening game of the PBA Season 50 Governors’ Cup at the Ynares Center in Antipolo. All eyes will be on one of Philippine basketball’s most decorated figures as he embarks on the next chapter of an already distinguished career—this time from the sidelines, leading a team eager to contend for a championship.

     

     

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  • Jimmy Alapag moves on from Sacramento Kings after six years as part of coaching staff 

    Jimmy Alapag moves on from Sacramento Kings after six years as part of coaching staff 

    For Jimmy Alapag, the end of a chapter doesn’t feel like an ending—it feels like a pause before the next move.

     

    After six years climbing the coaching ladder within the Sacramento Kings organization, the Filipino basketball icon has officially stepped away, closing a journey that quietly turned a long-held dream into reality.

     

    “Thank you SacTown… My time here is up,” Alapag shared. “What was once a dream to coach in the NBA became a reality in Sacramento.”

     

    It wasn’t a sudden leap. It was a gradual build.

     

    Alapag entered the system in 2019 with the Stockton Kings, grinding through the G League before earning a promotion to the NBA staff in 2023 as a player development coach under Mike Brown. He would remain part of the bench even through a transition in leadership when Doug Christie took over.

     

    In many ways, his rise mirrored his playing career—steady, earned, and rooted in preparation.

     

    Behind the scenes, Alapag worked closely with players, sharpening skills and absorbing the demands of the highest level of basketball. It was a learning ground, one that expanded his perspective far beyond X’s and O’s.

     

    “Thankful for all the amazing experiences, the lessons, the growth,” he said.

     

    But even as he developed within the NBA system, part of his focus remained tied to a bigger picture—what his journey could mean for Filipino basketball.

     

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    In a previous conversation on Noli Eala’s Power & Play, Alapag spoke candidly about the possibility of a homegrown Filipino making it to the NBA—a breakthrough still waiting to happen.

     

    “I do think we’re close,” he said. “But these are the best players in the world, and they’re the best for a reason.”

     

    For Alapag, the path isn’t just about talent—it’s about the demands that come with it.

     

    “Whoever that special talent will be, his focus and work ethic will have to be at its highest level,” he added.

     

    “There will be so much responsibility to not only handle the pressure of being the first local or first pure Filipino to be in the NBA, but [there will also be] pressure to go out there and still perform.”

     

    That perspective carries extra weight coming from someone who has seen the NBA up close—not just as a spectator, but as part of the system.

     

    His departure also comes at a time of transition for Sacramento. The Kings are coming off a difficult 22-60 campaign, finishing near the bottom of the Western Conference, a season that could signal broader changes within the franchise.

     

    Where Alapag goes next remains uncertain.

     

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